Tip of the Day: How to Jab
We had way too much fun at the Genesis Training Center filming their newest social media videos! Genesis wanted to make a handful of short videos for their Facebook, Youtube, and Instagram pages that they could release over the course of a month. These videos are shot faster, looser and have quicker edits. We came in for a half day of filming and walked out with 8 short videos for them! These videos are what we like to call content marketing. They are each a little different from each other, but they are all designed with the same purpose in mind. They encourage your followers to rely on your content (by giving free information), engage more often (with a call to action at the end), and keeps your brand always at the forefront of your audience's mind.
One Video or Several Videos?
Our opinion is to create longer, high-end videos for your website, galas/events, services, etc., 2-3 times throughout the year. Then we encourage you to do shorter quick videos on a weekly to monthly basis to remind your customers that you exist. Want to learn more about our content marketing packages? Click here.
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